- eCommerce
- introduction explaining what it involves with some examplar websites and introduce the website i will be looking at in more detail - http://www.topshop.com/
- the purpose and objectives of topshop.com and analyse to see whether the website meets its objectives and shows clearly its purpose. Talk about what their main products are and why they would want to sell them online.
- how topshops website is structured , is it easy to use? use screen shots to explain the structure and annotate. Explain what different parts of the wesite do.
- what does topshop offer online, talk about the goods and services that topshop offer online, show pictures of the products and show all topics available online, for example dresses and shoes, talk about the range that is available and perhaps a target audience.
- product information - select a few products to analyse how topshop go into further detail about them, to intice the customer to buy them. Show all the fields of information that are shown looking at further information, for example with some jeans, it would show the price, the sizes available and some information on what they are made out of, and the style they have been made for. Talk about how the structure of the detail page is, with screen shots to visually represent.
- The Transaction - explain what happens when you purchase online with topshop, go through the steps of the transaction showing what should happen on your screen throughout the process with screen shots and pictures. Use lots of annotation to explain. Talk about the shopping basket as a feature of the transactional website and how it makes using the website easier. Perhaps actually buy an item online to show the full process and how you recieve a conformation email. Take a picture of the packaging the product has been sent in and add to website along with a picture of the product.
- Advertisement and capturing skills, how does topshop.com capture customers and interest them in their products. Do they advertise through other methods such as TV or radio, or do they advertise on other parts of the internet. How do they make their page different to others to make their products stand out and intice customers to purchase their products. Talk about the fact the website is easy to use so customers are more inclined to use it as it isnt confusing. People like straight forward processes and topshop provides this. Use print screens of certain advertisements, perhaps of special offers or general product advertisement. Talk about how you can make the page a favourite and keep that saved on your computer. When you sign up with topshop, you often recieve advertisement emails on new products that are available online - this is a strong method of getting customers attention.
- How do they get customer information - they get you to sign up, and to do so successfully, they need most of your personal details, such as name, address etc. They have a terms and conditions to ensure your privacy and follow buy the data protection act. Topshop online shows items that a customer might like after they have added an item to their shopping basket, making suggestions that would go well with the product. They also keep a record of what the customer has bought so they know their interests.
- Authentication techniques - talk about the use of passwords and usernames, how they are one of a kind and only the individual show know them. They are a method of security to stop others from getting access to your personal details and using your card details to purchase items online.
- How accessible is the website and how is it to use? Talk about the layout of the website and that it is very staight forward to use. Mention the search field at the top toolbar for help in finding specific products. Use zoomed in screen shots of the home page to show how the products are listed in categories which are easily accessible.
- Customer comments and experience - ask some friends to browse the website then fill out a questionnaire (make). Collect the data and write a general evaluation made buy the customers and provide some quotes. Mention all advantages and the floors of the website, whether there could be room for improvement or not.
2. Diagrams to include
- A flow diagram to show the activities taken before making an online purchase with topshop.com
- A diagram to show what happens when a customer has made an online purchase, and how the information is collected before sending the item(s) out to the customers home address.
- A diagram to show the information that flows into and out of topshop and between areas/departments as a result of the eCommerce process
2 comments:
Ecommerce is one word that has uncannily boosted the economies of all, the first world, the second world and the third world countries. Though the trend of buying and selling through the electronic media, predominantly through the net, is a trend that has seen the upswing in the developed countries, the technicalities involved with it like making an ecommerce solution, is something that the firms in the developed countries hire from the poorer countries, thus giving a boost to the latter’s economy. Unfortunately, the benefits yielded by fields like ecommerce are yet to reach the grass root levels especially in the third world countries. http://www.infysolutions.com
Good to read and collect some important points through thsi blog here.Thanks
web designing company for sharing.
Post a Comment